MC2 Saint Barth

MC2 Saint Barth was born from the intuition of two Italian entrepreneurs eager to reinterpret the world of beachwear through the excellent craftsmanship and creativity typical of Made in Italy. Over the years, the brand has evolved to become a contemporary luxury brand capable of ranging from beachwear to ready-to-wear and accessories.

Today it is present with more than 70 monobrand boutiques and in hundreds of international luxury stores, recognizable for its iconic prints and innovative approach to bikini customization, designed as a true digital configurator.

Highly variable catalog → Metafield Revolution
Each season Mc2 Saint Barth introduces new prints and themes ("motors," "football," "Christmas"). Work in collaboration with the internal team focused on creating thematic clusters and optimizing PLP, which now loads 50 percent faster thanks to a cleaner ERP and streamlined data flow.

Performance and customization: finding the balance
The introduction of the configurator with real-time preview risked weighing down navigation. Together with the MC2 team, a two-line PLP was designed that allows the user to select top and bottom and add them together with the cart, while maintaining speed and fluidity.

Autonomy to marketing
By linking Shopify Markets and the ad system, MC2 Saint Barth's marketing team can now manage banners and promolocations independently, without the need for code changes.

Telling partnerships
To enhance partnerships, a filterable "mosaic" landing page by passion point (soccer, music, lifestyle) with lazy load was designed with the MC2SB team, which doubled the average dwell time.

"Thumb-first" mobile browsing
With nearly 70% of traffic from smartphones, mobile browsing had to be smooth and natural. The fixed mini-menu made the experience app-like, increasing dwell time on the site and reducing friction points.

Faster and more stable browsing
Optimization of the data model has improved loading times, even in traffic peaks.

Configurator used spontaneously
By bringing the configurator directly into the PLP, users explore different combinations and complete the shopping cart without interrupting the flow.

Immersive mobile experience
The mini-nav at the bottom of the screen makes exploration more natural, promoting interaction and dwell time.

Independent and fast marketing
Labels, banners and promos are now managed directly by the marketing team, which can launch localized campaigns without technical intervention.

The project with MC2 Saint Barth has been a shared journey of continuous discussion and attention to detail. Cooder translated the ideas, insights and suggestions coming from the team, grounding concrete solutions to give new form and functionality to an iconic international beachwear Brand.